A website can’t be alive in the absence of SEO. It is like a person without a goal or plan in life. The absence of SEO in a website is like it only exists, but it is useless or has no sense. Keywords help a website become visible online, especially in search engines.
Choosing a strategic keyword is crucial to the content strategy. It can attract the right visitors to your website. Keywords are the primary topics that define the content of your site. Therefore, finding good zero volume keywords is extremely valuable with the right search intent.
If you are familiar with the long-tail keywords being notorious for getting more conversions and traffic, you can change that perspective this time.
What does SEO say about zero-volume keywords?
Zero-volume keywords can generate tons of traffic, without worrying the competitors when pursuing these zero-search volume keywords. When you check all keywords on Google, 16 to 20% are new. It means nobody has searched for them. If you are wise enough to create content using those keywords before they start to receive thousands of searches, you will be on the top rank #1.
The trick is to know which keywords will blow up and which are worthy of the invalid search volume status.
Understanding short-tail and long-tail keywords
Search volume is a keyword metric that shows the number of users who currently search for the query on search engines. A keyword’s search volume tells how popular the keyword is. Those who understand the importance of SEO strategy know they target keywords with high search volumes.
It ensures the content created for these high-search volume keywords has sizable audiences. It increases the chance to boost organic traffic. Differentiating between long-tail and short-tail keywords helps you better understand the uses and advantages of those types.
Long-tail keywords are accepted to this rule. It is a type of keyword that doesn’t receive much search volume. If you are confused about determining the keyword’s tail, you can continue reading to understand. SEOs refer to keywords with short-tails or long-tails based on their position on the search demand curve.
Short tail keywords are terms with a few words, but receive billions of searches monthly. Long tail keywords have far fewer searches with the vast majority of the keywords searched online. Offsetting a low search volume is highly targeting long-tail keywords. It contributes to strong conversion rates.
Long-tail keywords have 50 or 100 searches monthly. As such, this is the right time to know the value of zero-search volume keywords.
Uncover valuable zero-search volume keywords!
Finding a zero-search volume keyword using a free keyword planning tool can hunt down this keyword type. The keyword planning tool gives you the results of keywords in different volume levels, such as:
- Low search volume
- High search volume
- Zero search volume
Zero search volume keywords will show no search volume which gives a higher chance of making your keyword rank 1 on the result. However, there is a little bit of confusion about the zero search volume keyword because it also shows as a long-tail keyword. This is because these zero search volumes appear on the long tail of the search demand curve.
